This course examines marketing tasks as performed
by Corporate Executives responsible for the Marketing function. The focus is on
key tasks in marketing of firms products or services. It also emphasizes the
strategic promotion and growth of the firm’s customers. Related topics
discussed in the course also include Creating Customer Loyalty; Creating
Value-Chain; Creating Customer Advocacy; Delivering Superior Services and
Relationship Marketing.
- Lecturer: Onovughakpo Macaulay
Level of Study: 300 Level