This course imparts knowledge to students on the fundamentals of business communications including Principles of Communications; Functions of Communications; Communication Theories i.e. Linear Model, Interactional Model. Transactional Models etc. Other topics include--Corporate and Public Communications; Written Communications i.e. Letters, Memos, Circulars, etc. Also, Modern & Electronic Communications i.e. e-mails, Texts, intranet, teleconference, etc.

Level of Study: 200 Level