The course introduces beginning students to the basic principles of marketing. It is designed to expose them to the rigours of marketing as an academic discipline and a business practice. As well, it treats the marketing concept as ‘activities concerned with the total delivery of customer satisfaction making marketing relevant to both business and non-business organizations. Other issues discussed in the course include, the marketing-mix; marketing as part of corporate survival and growth strategy; product planning and development; pricing, promotion and distribution of products and services; etc.


Level of Study: 200 Level