The students will do intensive work in the theory and practice of writing editorials and column based opinions. First, they will learn to define editorial and the four main parts of an editorial: title, introduction, body and conclusion; compare the structure of an editorial with those of the other types of journalistic writing: straight news and features; define persuasion; outline theories of persuasion that are relevant to journalism; analyse the roles of persuasion in editorial (print) and commentaries (electronic); state the strengths and limitations of persuasions in commentaries and editorials; distinguish between persuasive editorials and commentaries such as expository, narrative, argumentative and commendation; discuss trends in editorial writing in Nigeria; discuss the relevance of propaganda in editorial writing and relevant propaganda techniques; outline functions of editorials; explain how the functions interrelate; distinguish between an editorial, opinion and column writing; determine the audience of editorials; explain the impact of editorials on the readers; describe the various approaches to editorial writing like expressive, objective, subjective etc; students are to write an editorial using the various approaches; define editorial board; explain the functions of editorial board; analyse the advantages and disadvantages of an editorial board; define column; analyse the main types of column: syndicated, in-house and guest; distinguish between editorials and columns; state the roles of column in print journalism; evaluate some editorials and columns published in the Nigerian press; students are to write a column on any issue of interest: religion, sports, politics, women, children, science, education etc.